Safe Makeup Tips: How to Buy Natural Products

Cosmetics: How to Buy Natural & Safe Products

It’s no secret that beauty products can be full of very harmful ingredients. Women are consciously making healthier choices and looking for natural products. However, just looking for the word “natural” isn’t enough.

Unfortunately, product packages and marketing can be misleading. That is why EMM has created a brand and line of products that you can trust are totally safe and 100% purely natural. When you buy a product from us, you can trust it. But what happens when you’re not shopping with EMM? We want to help you make healthier choices.

Through all of our research, we have found that David Suzuki’s information on the ‘Dirty Dozen’ is a very good resource. Before you shop, check this out…

Dirty Dozen

by David Suzuki  |  source:

Some of the ingredients in beauty products aren’t that pretty. U.S. researchers report that one in eight of the 82,000 ingredients used in personal care products are industrial chemicals, including carcinogens, pesticides, reproductive toxins, and hormone disruptors. Many products include plasticizers (chemicals that keep concrete soft), degreasers (used to get grime off auto parts), and surfactants (they reduce surface tension in water, like in paint and inks). Imagine what that does to your skin, and to the environment.

We surveyed Canadians to see how many of the Dirty Dozen ingredients below appeared in their cosmetics, and our findings show that 80 per cent of entered products contained at least one of these toxic chemicals.


Download & print the PDF Backgrounder for more information